David Brauksworth katvtech.com
SEO Title Length: What Actually Gets Truncated and Why
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Ranking Experiments
An Ecommerce SEO Case Study: What We Tested and Found
Most ecommerce SEO advice comes as a general principle: improve your product descriptions, fix your category structure, add reviews. None of that tells you whether the specific change is worth the engineering time on your specific site. This ecommerce seo case study...
CRO and SEO: When Optimizing for One Hurts the Other
A conversion rate optimization team strips a page down to a single clean call to action. An SEO team wants the same page loaded with supporting content, internal links, and enough depth to rank for a cluster of related queries. Both goals are legitimate. They...
Content Pruning: When to Cut and How to Test It Right
Delete the weak pages and watch the whole site's rankings improve. It is one of the most repeated pieces of SEO advice out there, and it is also one of the most frequently applied without any actual measurement of whether it worked. Content pruning can be genuinely...
Edge SEO: What It Is and When It Actually Helps
Getting a simple title tag fix through a busy engineering backlog can take longer than the SEO test itself. Edge SEO exists specifically to route around that bottleneck: instead of waiting for a code deployment, changes get applied at the CDN or edge server level,...
SEO Test Ideas and Cases Worth Running on Your Site
The hardest part of experimentation is rarely the methodology, it is deciding what to test first. A good running list of seo test ideas and cases saves you from staring at a blank page every time you have bandwidth to run something new, and it means your next test is...
How to Run SEO Experiments Without Wasting Months
Deciding to test something is the easy part. Most SEO experiments fail not because the idea was bad, but because the setup was sloppy: too few pages, no real control group, or a measurement window closed the moment the first promising number appeared. If you want a...
CTR Manipulation: What It Is and What the Evidence Shows
Every few months, a new tool shows up promising to boost your rankings by paying real people or bots to click your listing in search results. CTR manipulation is the general name for this category of tactic, and it persists specifically because it has a plausible...
SEO Split Testing: How to Design a Test That Holds Up
SEO split testing means dividing comparable pages into an untouched control group and a variant group that receives one isolated change, then measuring the gap between the two once it clears a statistical significance threshold. It borrows its logic directly from the...
SEO Experiments: How We Test What Actually Works
Open any SEO forum and you will find the same argument running in circles: does keyword density still matter, does publishing frequency move rankings, does adding a year to your title tag actually help. Everyone has an opinion. Almost nobody has run a controlled test....
Does Requesting Indexing in Google Search Console Speed Up Rankings?
Most SEO advice on indexing is cargo cult behaviour. Someone observed that requesting indexing seemed to speed things up, published it as a tip, and it became received wisdom. The problem is nobody isolated the variable. Nobody compared requested vs non-requested...
XML Sitemaps and Robots.txt: The Crawlability Basics Every New Site Gets Wrong
Two files sit quietly at the root of almost every website and have an outsized influence on how quickly Google discovers, crawls, and indexes a site's content. The XML sitemap tells Google what pages exist and where to find them. The robots.txt file tells Google which...
WordPress Speed Optimisation for SEO: The Technical Setup That Affects Rankings in 2026
WordPress powers approximately 43 percent of all websites on the internet. It is also responsible for a disproportionate share of slow-loading, poorly performing content sites that fail Core Web Vitals assessments and lose ranking to faster competitors with comparable...
How KatvTech Tests Google Ranking Factors: Our Methodology
KatvTech runs controlled experiments on Google ranking factors. Here’s the exact methodology we use. Check out how we set up tests, control for variables, measure outcomes, and publish results.