popup = reputationmanagement, crisiscommunication, sentimentmonitoring, brandmonitoring, socialmediaoptimization, hashtagstrategy, platformalgorithm, feedranking, engagementbait, clickfarming, bottraffic, invalidtraffic, clickfraud, trafficquality, qualityscore2, analyticsintegration, datavisualization, dashboardreporting, kpitracking, northstarmetric, okrs, attributionmodel, touchpointmapping, customerjourney, funnelvisualization, retentionrate, activation, onboarding, lifecyclemarketing, emailmarketing, dripcampaign, segmentedemail, listbuilding, leadmagnet, gatedcontent, ungatedcontent, subscriptionwall, paywall, metering, freearticles, contentmonetization, adrevenue, displaymonetization, affiliaterevenue, sponsoredposts, nativeadvertising, disclosurelabel, ftcguidelines, crawlability2, renderability, javascriptseo, dynamicimport, hydrationmismatch, statichtml, snapshot, prerender, cachebusting, versioning, assetfingerprinting, httpheaders, statuscode, redirectchain, redirectloop, 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about us

Who We Are

KatvTech didn't start as a business plan. A small team got tired of testing recycled tactics with no way to know if they worked, and publishing the results turned a private habit into a record other site owners could check decisions against. Each core area now has a dedicated lead: technical implementation grounded in engineering, algorithm tracking built on ranking analysis, and AI search research rooted in computational linguistics, a mix that keeps coverage accurate across genuinely different problems rather than stretched across one generalist's opinion. Our testing environment spans several unrelated niches, each with its own competition level, audience, and search behavior, and that range keeps conclusions honest since a tactic that moves rankings in one market doesn't automatically transfer to another, and we say so. Have a result that contradicts ours, or a hypothesis worth testing? We welcome outside data and suggestions through our contact page, and credit contributors whose findings shape future posts.


Our Approach

We are not here to tell you what worked for us. We are here to tell you what's real.

Our approach starts with a specific question, not a general theory. Where we can isolate one variable and measure it against Google Search Console data, we publish the exact conditions and the result. Where the honest answer is explanation rather than a live test, like how a ranking system actually works or what a policy actually restricts, we say so plainly instead of dressing guidance up as data it isn't.

Our Team

Meet the Team Behind the Experiments

Marcus Veltrino, SEO Research Lead at KatvTech

Marcus Veltrino

SEO Research Lead

Sana Morikofte, AEO Specialist at KatvTech

Sana Morikofte

AEO Specialist

David Brauksworth

Technical SEO Analyst

Testimonials

I have read a lot of SEO content that presents correlation as proof. KatvTech is the first site I have found that is honest about the difference. The FAQPage schema experiment gave me a clear methodology I could replicate on my own sites, and the limitations section told me exactly where to be cautious. That level of transparency is rare. - Rafael Okonkwo, Content Site Developer

Honestly I was not expecting much. Another SEO blog with confident claims and zero data. I was wrong. The March 2026 update breakdown was the clearest post-update analysis I read anywhere, including the major SEO publications. I have been back every week since. - Claire Hutchinson, Freelance Digital Strategist

I switched my H2 headings to question format across 30 articles after reading the AEO research here. Within six weeks three of those articles started appearing in People Also Ask results for the first time. I cannot attribute that entirely to one change but the timing was not a coincidence. - Thanapol Wiriyanon, Site Builder