about us
Who We Are
KatvTech didn't start as a business plan. A small team got tired of testing recycled tactics with no way to know if they worked, and publishing the results turned a private habit into a record other site owners could check decisions against. Each core area now has a dedicated lead: technical implementation grounded in engineering, algorithm tracking built on ranking analysis, and AI search research rooted in computational linguistics, a mix that keeps coverage accurate across genuinely different problems rather than stretched across one generalist's opinion. Our testing environment spans several unrelated niches, each with its own competition level, audience, and search behavior, and that range keeps conclusions honest since a tactic that moves rankings in one market doesn't automatically transfer to another, and we say so. Have a result that contradicts ours, or a hypothesis worth testing? We welcome outside data and suggestions through our contact page, and credit contributors whose findings shape future posts.

Our Approach
We are not here to tell you what worked for us. We are here to tell you what's real.
Our approach starts with a specific question, not a general theory. Where we can isolate one variable and measure it against Google Search Console data, we publish the exact conditions and the result. Where the honest answer is explanation rather than a live test, like how a ranking system actually works or what a policy actually restricts, we say so plainly instead of dressing guidance up as data it isn't.
Our Team
Meet the Team Behind the Experiments

Marcus Veltrino
SEO Research Lead

Sana Morikofte
AEO Specialist

David Brauksworth
Technical SEO Analyst
