about us

Who We Are

KatvTech is an independent SEO research lab run by a small team of engineers, data analysts, and technical SEO specialists. We design controlled ranking experiments, measure outcomes through Google Search Console, and publish the results — methodology, data, and limitations included.

We started because we were frustrated. We were building websites, reading the same SEO advice as everyone else, and could never tell what was actually working and why. So we stopped following advice and started running tests.

Our Timeline

2024. A group of friends with engineering and data backgrounds started building niche websites. The SEO advice available was contradictory, untested, and rarely specific enough to act on with any confidence.

2025. We started designing our own experiments. One variable at a time. Long nights, slow measurement windows, and a lot of restarted tests. The results were more useful than anything we had read.

2026. We decided to publish. KatvTech launched in June 2026 as a public experiment log covering ranking experiments, algorithm analysis, and AEO research.

Our Approach

We are not here to tell you what worked for us. We are here to give you data you can

Every experiment on this site isolates a single variable, uses a control group, and runs for a defined measurement period before we draw any conclusions. We document limitations explicitly because an honest result with caveats is more useful than a clean result with hidden conditions.

Our Team

Meet the Team Behind the Experiments

Marcus Veltrino

SEO Research Lead

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Sana Morikofte

AEO Specialist

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David Brauksworth

Technical SEO Analyst

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"I have read a lot of SEO content that presents correlation as proof. KatvTech is the first site I have found that is honest about the difference. The FAQPage schema experiment gave me a clear methodology I could replicate on my own sites, and the limitations section told me exactly where to be cautious. That level of transparency is rare."

- Rafael Okonkwo, Content Site Developer

"Honestly I was not expecting much. Another SEO blog with confident claims and zero data. I was wrong. The March 2026 update breakdown was the clearest post-update analysis I read anywhere, including the major SEO publications. I have been back every week since."

— Claire Hutchinson, Freelance Digital Strategist

"I switched my H2 headings to question format across 30 articles after reading the AEO research here. Within six weeks three of those articles started appearing in People Also Ask results for the first time. I cannot attribute that entirely to one change but the timing was not a coincidence."

- Thanapol Wiriyanon, Site Builder

"I am not a technical person and most SEO content loses me quickly. KatvTech explains the reasoning behind each experiment clearly enough that I actually understand what to do and why. The methodology page alone taught me more about how to think about SEO than six months of reading elsewhere."

- Priya Nambiar, Small Business Owner

"No fluff. No upsells. No guru personality. Just documented tests with real outcomes and honest caveats. Exactly what the SEO space has been missing for years. Bookmarked and shared with everyone on my team."

— Scott Delaney, Head of Growth, E-commerce Brand