AI Overviews now appear on a meaningfully large and growing share of Google searches, and getting cited inside one requires a different playbook than climbing the traditional ten blue links. AI overviews optimization is close cousin to classic SEO, sharing much of its...
You cannot improve what you cannot measure, and knowing how to track brand mentions in ChatGPT reliably is genuinely harder than checking a classic ranking position. Here is how to track brand mentions in ChatGPT with the methods currently available, and an honest...
Classic SEO has Search Console and two decades of rank tracking infrastructure behind it. Measuring visibility inside AI-generated answers has none of that maturity yet, which is exactly why the current crop of llm rank tracking tools matters and why none of them...
Every AI SEO strategy assumes a site is actually reachable, and GPTBot is the specific crawler determining whether that assumption holds true for OpenAI's systems. Understanding what it does, and how to deliberately allow or block it, is a prerequisite most content...
David Brauksworth katvtech.com
ChatGPT SEO gets treated as a mystery box by a lot of the industry, when in practice its sourcing behavior is more documented than most people realize, just genuinely different from what classic SEO trains you to expect. How ChatGPT Actually Sources Information...
Someone types "best running shoes" into Google. The same person asks an AI assistant "I have flat feet and run about 20 miles a week, what shoes should I actually get, and are they worth the extra cost over a cheaper pair." Conversational search optimization exists...
Google stopped matching keywords a long time ago. It matches entities, people, places, organizations, concepts, and the relationships between them, and that shift is exactly what knowledge graph optimization is built around: being recognized as a clear, consistent...
Perplexity operates differently from both Google and ChatGPT in a way that changes what optimization actually means for it. Rather than relying primarily on a pre-built index or a licensed search partner, Perplexity performs real-time retrieval against its own index...
Traditional SEO chases a click on one of ten blue links. LLM SEO chases something narrower and, in some ways, harder to win: a named citation inside an AI-generated answer that the reader may never click through to verify. That shift changes what "ranking well" even...
If you have spent any time in SEO communities over the past year, you have seen the llms.txt pitch: add one small file to your website and AI systems like ChatGPT and Google's AI Overviews will finally understand your content. Some influencer posts go further and...
Internal linking is one of the few SEO levers that is entirely within your control. You do not need to earn it from other websites, negotiate for it, or wait for algorithmic changes to reward it. Every internal link on your site is a deliberate choice — a signal you...
People Also Ask boxes have been part of Google's search results since 2015, which makes them old by search feature standards. What has changed is their relevance. A feature that was once treated as a minor SEO bonus is now directly connected to the AEO research being...
Google AI Overviews did not arrive quietly. When Google began rolling them out broadly in May 2024, the SEO community's immediate concern was traffic loss. If Google answers the question on the results page, why would anyone click through to the source? That concern...
We have spent years trying to understand how Google ranks websites and find ways to bring content to the top of the search results. Then the rules changed. The updates of 2025 and 2026 shifted the goalposts significantly enough that much of what we had learned needed...