David Brauksworth katvtech.com
How to Appear in ChatGPT Answers: A Practical Guide
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David Brauksworth
Perplexity SEO: How Its Citation System Actually Works
Perplexity operates differently from both Google and ChatGPT in a way that changes what optimization actually means for it. Rather than relying primarily on a pre-built index or a licensed search partner, Perplexity performs real-time retrieval against its own index...
How to Know Which Update Hit Your Site, Reliably
Every unconfirmed dip in the SEO world gets blamed on "an update," often incorrectly. Knowing how to know which update hit your site, specifically, rather than assuming the most recently discussed one is responsible, is a diagnostic skill worth building deliberately....
Algorithm Update Recovery: A Realistic Timeline and Plan
Confirm the Timeline Before Doing Anything Before making a single change, verify a core update actually rolled out during your traffic drop by checking Google's Search Status Dashboard against your own analytics timing. Core updates typically take one to four weeks to...
SEO Title Length: What Actually Gets Truncated and Why
David Brauksworth katvtech.com
CRO and SEO: When Optimizing for One Hurts the Other
A conversion rate optimization team strips a page down to a single clean call to action. An SEO team wants the same page loaded with supporting content, internal links, and enough depth to rank for a cluster of related queries. Both goals are legitimate. They...
Edge SEO: What It Is and When It Actually Helps
Getting a simple title tag fix through a busy engineering backlog can take longer than the SEO test itself. Edge SEO exists specifically to route around that bottleneck: instead of waiting for a code deployment, changes get applied at the CDN or edge server level,...
CTR Manipulation: What It Is and What the Evidence Shows
Every few months, a new tool shows up promising to boost your rankings by paying real people or bots to click your listing in search results. CTR manipulation is the general name for this category of tactic, and it persists specifically because it has a plausible...
XML Sitemaps and Robots.txt: The Crawlability Basics Every New Site Gets Wrong
Two files sit quietly at the root of almost every website and have an outsized influence on how quickly Google discovers, crawls, and indexes a site's content. The XML sitemap tells Google what pages exist and where to find them. The robots.txt file tells Google which...
WordPress Speed Optimisation for SEO: The Technical Setup That Affects Rankings in 2026
WordPress powers approximately 43 percent of all websites on the internet. It is also responsible for a disproportionate share of slow-loading, poorly performing content sites that fail Core Web Vitals assessments and lose ranking to faster competitors with comparable...
What is AEO and How Does It Differ From SEO in 2026?
We have spent years trying to understand how Google ranks websites and find ways to bring content to the top of the search results. Then the rules changed. The updates of 2025 and 2026 shifted the goalposts significantly enough that much of what we had learned needed...